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Modeling Terms

These modeling terms will help you get more familiar with the industry.

DS-LIZ-JT-29-WARHOL-400d

    · ADVERTISING AGENCY

  • creates advertising campaigns for clients, selects models.
  • · ART DIRECTOR
  • artist who creates layout for ads, illustrates model's poses.
  • · BLOCKING
  • the actual physical movements by actors in any scene.
  • · BLOW­UP
  • enlargement photo from a negative or slide.
  • · BOOKER
  • person at agency who sets appointments for models.
  • · BOOK OUT
  • when you tell your agency that you are unavailable to work for certain day(s).
  • · BUYOUT
  • advance payment for future use of a print ad or a commercial for a specific period of time.
  • · CASTING
  • choosing models/actors for a specific job
  • · CATALOG MODELING
  • posing for mail order items for major retailers.
  • · CATTLE CALL
  • several agencies send many models of the same general type to a casting session.
  • · COMMENTARY
  • script used to describe clothes for a fashion show.
  • · COMMERCIAL
  • promotional advertisement on TV, radio or other media.
  • · COMMISSION
  • a percentage of model's fee required as payment to agency.
  • · COMPOSITE CARD; COMP CARD
  • card with 3 to 5 photos of model and their details to promote and distribute to prospective clients.
  • · CREATIVE DIRECTOR
  • ad agency employee who determines the model type.
  • · FADS
  • an overdone fashion; passing craze.
  • · FASHION COORDINATOR
  • puts fashion shows outfits together in retail stores.
  • · FIT MODELING
  • modeling the original sample garment to test for sizing. clients chose a model whose measurements match the sample size exactly.
  • · FORMAL FASHION SHOW, RUNWAY SHOW
  • invited audience, stage, music; models walk down runway to show designer clothing.
  • · FREELANCE
  • modeling for many clients without agency representation.
  • · FULL LENGTH SHOT
  • head to toe photograph.
  • · HEAD SHOT
  • photo from the neck up - a very popular photographic style.
  • · HIGH FASHION
  • extreme, chic, sophisticated model type.
  • · ILLUSTRATION MODEL
  • poses for the use of artists.
  • · INFORMAL FASHION SHOW
  • in stores or restaurants, walk around modeling clothing with no runway
  • · LINE UP
  • position of model and garment in a fashion show.
  • · LOCATION
  • assignment site outside the studio.
  • · MARKET WEEK
  • 4 to 6 times per year when seasonal clothing lines are shown to buyers.
  • · MODEL BAG
  • a large tote in which you carry all your makeup and working essentials.
  • · MODEL RELEASE
  • contract in which the model gives permission to use the photo.
  • · MODEL AGENCY
  • represents model for employment and receives a percentage of the booking fees.
  • · MONOLOGUE
  • a scene performed by one person for a client, that reflects a particular mood and demonstrates your acting talent.
  • · OPEN CALL
  • casting when the client sees all models suitable for the type requested.
  • · PARTS MODEL

  • specific features of a model suitable for close up product modeling, such as lips, hands and feet.
  • · PORTFOLIO
  • casebook or photo gallery which show the model at his/her photogenic best and a variety of samples of their work (tearsheets or pullsheets).
  • · PRINT WORK
  • photography taken for catalogue and mail order, books, brochures, ads or editorial for magazines or newspapers, magazine covers, commercial photography for household products, business products and services, glamour products.
  • · PROOF
  • intermediate stage of photo development from which the best poses are chosen.
  • · PUBLIC RELATIONS
  • creating an image of a product or service in the eyes of the public, mainly through newspaper articles or printed news releases sent by the public relations agent.
  • · RESIDUALS
  • additional money paid when a piece runs as a repeat.
  • · ROUNDS
  • calling on prospective clients for photography and television.
  • · RUNWAY
  • a narrow raised platform on which the model walks to show the clothing.
  • · SCOUT
  • to look for prospective models who have not yet applied with the agency.
  • · SHOWROOM WORK
  • manufacturer's showcase of a clothing line to buyers using live models ­ when the seasonal clothing designs are being shown.
  • · SLATE
  • to state your name on video camera before your commercial audition.
  • · SPEC SHOT
  • at the photographer's and model’s cost, which hopes will be picked up by a client.
  • · SPOKESPERSON
  • model chosen to explain the features of a product/service.
  • · STATS
  • Statistical information of a model, including measurements, size, height, etc
  • · STOCK PHOTOGRAPHER
  • one whose work is not for a specific client or job, but whose photos get listed in a general catalogue by number for any client to purchase.
  • · STORYBOARD
  • artwork that shows each scene of a commercial, show or movie.
  • · STROBE
  • light unit that flashes which is used by a photographer.
  • · TESTIMONIAL
  • celebrity declaration to the value of a product/service; improvisational endorsement of a product or service that the celebrity has officially tested, used and approved.
  • · TEST SHOTS; TEST PHOTOGRAPHY
  • free or low cost photos used to build a beginning portfolio.
  • · TFP; TFCD; TFDVD

  • trade for prints, CD or DVD; popular method to exchange photo shoot time to build a beginning portfolio for a model and/or a photographer.

  • ·
    SHOTS
  • photo from head to mid thigh or generally all types of photos.
  • · TRADE SHOWS
  • industry promotional display of products/services usually in a hotel or convention center.
  • · TRANSPARENCIES
  • the slide forms of a photograph; digitally a set of thumbnails displayed on computer.
  • · TRUNK SHOW
  • informal modeling of one specific designer line, usually in a store or small boutique.
  • · USAGE
  • additional fees for higher exposure, like a billboard or national use.
  • · WEATHER PERMIT
  • a location job that is dependent on fair weather, may be canceled the day before or that morning.

 

Shown above: Dream Star Promotional Pitch with Liz


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